Who would have thought that adding a hood to a sweatshirt Sniff networks not drugs shirt . Would turn out to be the most inspired decision of 20th century fashion? No garment has ruled the last three decades like the hoodie. It makes sense: they’re comfortable, warm, practical, and, most importantly, easy to shrug on and pair with anything. Hoodies have also made powerful allies in the skater, surfer and hip hop communities, meaning they never go out of style.
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Aside from the ubiquitous logo t-shirt, hoodies can be one of the best ways to get your brand out there in an innovative way Sniff networks not drugs shirt . Here are some of the best branded hoodies in fashion history to help inspire your own designs. This American sportswear brand claims to be the inventor of the hoodie, and still reigns supreme. The calligraphic Champion logo continues to be popular, partly due to enduring collaborations with the NFL and NBA in America. While they were out of the spotlight for a while, the rising popularity of vintage logo sportswear has recently given Champion just the boost it needed. With their signature reverse weave technique, their hoodies resist shrinking and are more durable than most of the competition – perfect for athletes. One of the boldest collaborations of the last decade was luxury streetwear brand Vetements’ adoption of the logo of DHL, one of the world’s best-known delivery companies. This partnership was one of the first to associate luxury fashion with workwear, a trend which has only become more widespread in recent years.Last year the trendsetting label Anti Social Social Club dropped a golden hoodie with red DHL logo, reminiscent of the company’s shipping boxes. Some complained, others admired, some called it ironic or “antifashion”, but few trends captured the public imagination like this one.
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