Cow Heart shirt

One element of the project Cow Heart shirt. James is keen to emphasize is that it’s simply logical. “I’m not actually very radical,” she adds. “I consider myself a pragmatic optimist. I’m not out here telling fashion retailers that they need to do this tomorrow—I’m saying there are three particular steps they can take.” Indeed, the proposition of 15% of Black-owned businesses sitting on the shelves of major retailers as a direct reflection of U.S. demographics is really, as James previously put it, the bare minimum.

Cow Heart shirt, hoodie, sweater, longsleeve and ladies t-shirt

(Guys Tees)

(Ladies Tees)

(Longsleeve Tees)

(Sweatshirt)

(Hoodie)

Both Miuccia Prada and Ludovic de Saint Sernin posited the towel-as-garment for spring 2020, wrapping terry cloth minis around models’ waists Cow Heart shirt. Amidst the upper-crust-on-holiday leather suits and proper gold-chain handbags of Miuccia Prada’s arte povera via Positano show was model Silte Haken in a white towel, folded over and cinched at her left hip. It was styled with a seashell-as-pearl necklace, a simple knit top, and a pair of woven loafers. In its mid-to-late-century iteration, a towel was often a shorthand for glamorous escapism—think of Vogue’s 1966 images of Contessa Brandolini d’Adda in her Venetian palazzo, hair wrapped up in a white towel, or the many ’80s babes that appeared in our magazine running, tanning, and primping with a towel dutifully wrapped around their middle. Prada’s towel skirt—available for purchase with a PR monogram (add your own “ADA”)—feels like a continuation of that idea, a declaration that elegance must be present even poolside.

Buy Now: Cow Heart shirt